Sakshi Malik, Rio Olympics Bronze Medalist, is the brand ambassador of which of the following state's Beti Bachao, Beti Padhao Campaign? (AIIMS,DSSSB-2019)

1. A

   Haryana

2. B

   Uttar Pradesh

3. C

   Punjab

4. D

   Bihar

Appeared in: AIIMS Nagpur NO - 2018

Explanation

• Sakshi Malik, a celebrated wrestler who won a bronze medal at the 2016 Rio Olympics, hails from the state of Haryana.
• Following her Olympic achievement, the Government of Haryana appointed her as the brand ambassador for the state's 'Beti Bachao, Beti Padhao' initiative.
• This appointment was aimed at leveraging her status as a female role model to promote the education and rights of girls in a state known for its skewed gender ratio.

Why Other Options Were Wrong

• Option B: While 'Beti Bachao, Beti Padhao' is a nationwide scheme active in Uttar Pradesh, Sakshi Malik is not its brand ambassador for this state.
• Option C: Sakshi Malik is not the brand ambassador for the campaign in Punjab. Her association is specifically with her home state, Haryana.
• Option D: Sakshi Malik does not represent the 'Beti Bachao, Beti Padhao' campaign in Bihar. The ambassadorship is state-specific in this context.

Related Visual

• Visual 1: Infographic: Key objectives and achievements of the 'Beti Bachao, Beti Padhao' scheme, highlighting its impact on the Child Sex Ratio in states like Haryana.
• Visual 2: Image: A poster featuring Sakshi Malik promoting the 'Beti Bachao, Beti Padhao' campaign.

Clinical Relevance

• Nursing practice connection: This is primarily an exam-oriented knowledge point with limited direct bedside application, so retain This question tests general knowledge regarding brand ambassadors of significant government social campaigns in India as background academic context rather than a clinical decision trigger.
• Community Health Nursing: Nurses play a vital role in promoting government health and social schemes like 'Beti Bachao, Beti Padhao' at the grassroots level.
• Awareness of such campaigns helps nurses in counseling families, promoting girl child education, and advocating against gender-biased sex selection.
• What if?: If the question asked for the national brand ambassador of the campaign, the answer would be Madhuri Dixit, not Sakshi Malik, who is a state-level ambassador.

How to Approach the Question

• Identify the key entities in the question: 'Sakshi Malik' (a specific person), 'Beti Bachao, Beti Padhao' (a specific campaign), and 'brand ambassador' (a specific role).
• The question asks for the state associated with this specific appointment.
• Recall or deduce Sakshi Malik's home state, which is Haryana. This is a strong clue.
• Connect her achievement at the Rio Olympics (2016) with the timeline of her appointment as a brand ambassador.
• Evaluate the options. Since Sakshi Malik is from Haryana, it is the most logical choice for her state-level ambassadorship.
• Eliminate the other states as they are not her home state and she is not publicly associated with their campaigns.

Concept Tested & Keywords

• Concept Tested: This question tests general knowledge regarding brand ambassadors of significant government social campaigns in India.
• Stem keywords: Sakshi Malik, Rio Olympics, Bronze Medalist, brand ambassador, Beti Bachao, Beti Padhao Campaign
• Lead-in keywords: which of the following state's

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