Which company launched India's first social mobile wallet "Udio"?

ESIC Nursing Officer 2016 (shift-1)

Non Nursing Subjects

Easy

Appeared in: ESIC Nursing Officer 2016 (shift-1)

Explanation

Transerv, a digital payments company, was the entity that launched the Udio mobile wallet.
Udio was marketed as India's first 'social wallet' due to its features that integrated financial transactions with social interactions.
These features included bill splitting, group payments, and sending money or gifts within a user's social network, mimicking the functionality of social media apps.

Option B: Oxygen is another digital payment service provider in India, similar to Transerv, but it is a separate company and did not launch the Udio wallet.
Option C: Twitter is a microblogging and social networking service. While it has explored financial features like 'Tips', it is not a dedicated wallet provider and did not launch Udio.
Option D: Facebook (now Meta) is a social media conglomerate. While it operates its own payment system (Meta Pay), it is not associated with the launch of the Udio wallet in India.

Visual 1: Infographic: Timeline showing the evolution of major digital wallets in India.
Visual 2: Flowchart: Illustrating how a 'social wallet' transaction like splitting a bill works, from initiation to completion among friends.

Clinical Relevance

Nursing practice connection: This is primarily an exam-oriented knowledge point with limited direct bedside application, so retain General knowledge about business and technology, specifically the launch of digital financial products in India as background academic context rather than a clinical decision trigger.
While not a clinical topic, general awareness is a component of many nursing entrance exams. Understanding the digital landscape, including payment systems, is part of this broader knowledge base.
Nurses may encounter situations where patients or their families use digital wallets for hospital payments or other services, so basic familiarity with the ecosystem is helpful.
What if the question was about a healthcare-specific app? The approach would be similar: identify the app's function and the company behind it, which is crucial for understanding data privacy and service reliability.

How to Approach the Question

Identify the key terms in the question: 'Udio' and 'social mobile wallet'.
Recognize this as a factual recall question from the domain of general knowledge, specifically business and technology.
Mentally categorize the options. Twitter and Facebook are global social media giants, while Transerv and Oxygen are Indian payment companies.
The term 'social mobile wallet' might tempt you to choose a social media company, but the specific brand name 'Udio' is the crucial clue.
Access your knowledge about Indian startups and digital products. Recall or deduce that Udio was a specific product launched by a payments company, not a feature of a large social network.
Select Transerv as the company directly associated with the Udio brand.

Concept Tested & Keywords

Concept Tested: General knowledge about business and technology, specifically the launch of digital financial products in India.
Stem keywords: Udio, social mobile wallet, India's first
Lead-in keywords: Which company

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